Marketing on Spotify is based on promoting artists, songs, and albums through the music streaming platform.

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However, your brand can fit into that music streaming to achieve an impact on your potential client.

Here are some key aspects of marketing on Spotify: 

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1. Advertising: Ads on Spotify may target users based on their geographic location, age, gender, and music listening preferences. Brands can create audio and display ads, and can sponsor playlists and listening sessions.

2. Playlists: Playlists are an effective way to promote music on Spotify. Artists and record labels can create and promote their own playlists to reach more listeners.

3. Event sponsorship: Spotify also hosts live events and concerts and partners with brands to sponsor them. Brands can use these events to promote their products and services through music.

4. Listening data: Listening data on Spotify is very valuable to advertisers and brands as it allows them to gain insight into users' listening habits. The data may be used to personalize ads and content to reach specific audiences.

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In short, marketing on Spotify focuses on promoting music through advertisements, playlists, event sponsorships, and the use of listening data to personalize advertising.